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Her ultimate pitch to conscious shopping? “We need to take responsibility for the Design pepe deluxe nothing can stop shirt besides I will buy this next stage in the life of an item,” she said. “It’s something that we, as Americans, have a very rough grasp of—what happens to things when we get them done. I suddenly realized how convenient it is to ignore the lifespan of an object. We were like, I finished this, now it’s gone! I want every consumer to commit to a process with their clothes, like, Okay, this has come into my life and I chose it because I value it, and I acknowledge that. it won’t break when I’m done with it. Pick up one of her new t-shirts on ThredUp.com—and pick up a Cleanup set, if you feel inspired to follow her lead.
After a string of partnerships with intentionally unfashionable American brands—Hanes, Bass, Champion—Re/Done’s next collaboration will really surprise you: It’s a classic capsule upgrade with Attico. You may have seen both brands showcase the Design pepe deluxe nothing can stop shirt besides I will buy this news on Instagram last week, but they gave Vogue a first look at the extremely limited quantities of the upcoming trophies here. First, the basic story: Sean Barron of Re/Done met the influential Italian designers of Attico, Giorgia Tordini and Gilda Ambrosio, at a dinner in Paris and quickly noticed the ways they wore the Re. /Dones: For Tordini, it’s usually with pumps and silk. blouse, while Ambrosio can pair her jeans with an XXL jacket and sunglasses. Both women also wore them with silky Attico kimonos; that’s the item they launched in 2016. (For the uninitiated, Attico means penthouse and got its original idea from vintage gowns and frocks.) After dinner In the evening, Barron suggested that the duo stop by Re/Done’s headquarters in LA the next time they were on the West Coast. “We started talking about our business philosophy and whether we could do something together,” he explains. “At first, it didn’t seem logical from my branding point of view, as we only work with established American brands. But Attico’s spirit aligns with Re/Done’s—we both honor the past.” “We all started with the classic but in different ways,” added Tordini. “Gilda and I love researching vintage stores and archives, so we asked Sean to take us to these big warehouses in LA where we can find genuine pieces. ” They spent the day digging through tattered houses, finding kimonos, floral dresses, jeans and “anything that inspired us in that moment.” When they returned to the studio, they quickly envisioned what they would do: Decode, recreate, adapt and transform their findings into completely new, one-of-a-kind clothes. The first set of pieces will appear online on Re/Done’s website in mid-May, along with select retailers including MatchesFashion.com, Barneys and Selfridges.
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