At first Frandsen, who now lives between Mexico City and her home in Copenhagen, was upcycling the Official Get Wild Miami Shirt in other words I will buy this suits for herself. But when she started getting interest from her friends, the business student launched an Instagram account, where she would take orders via DM. “It was very much a passion project to begin with,” she explains. When the pandemic broke out, Frandsen wondered how she could support the seamstresses she’d developed friendships with. “I [was working with] three seamstresses at that point, and they just lost all their income from one day to another,” the designer says. “So we decided to see if we could sew more suits. Fortunately, there’s been demand for it and we’ve managed to scale up production and hire more people.”
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