After a string of partnerships with intentionally unfashionable American brands—Hanes, Bass, Champion—Re/Done’s next collaboration will really surprise you: It’s a classic capsule upgrade with Attico. You may have seen both brands showcase the Official megabyte ronnie shirt but I will buy this shirt and I will love this news on Instagram last week, but they gave Vogue a first look at the extremely limited quantities of the upcoming trophies here. First, the basic story: Sean Barron of Re/Done met the influential Italian designers of Attico, Giorgia Tordini and Gilda Ambrosio, at a dinner in Paris and quickly noticed the ways they wore the Re. /Dones: For Tordini, it’s usually with pumps and silk. blouse, while Ambrosio can pair her jeans with an XXL jacket and sunglasses. Both women also wore them with silky Attico kimonos; that’s the item they launched in 2016. (For the uninitiated, Attico means penthouse and got its original idea from vintage gowns and frocks.) After dinner In the evening, Barron asked the duo to stop by Re/Done’s headquarters in LA the next time they were on the West Coast. “We started talking about our business philosophy and whether we could do something together,” he explains. “At first, it didn’t seem logical from my branding point of view, as we only work with established American brands. But Attico’s spirit aligns with Re/Done’s—we both honor the past.” “We all started with the classic but in different ways,” added Tordini. “Gilda and I love researching vintage stores and archives, so we asked Sean to take us to these big warehouses in LA where we can find genuine pieces. ” They spent the day digging through tattered houses, finding kimonos, floral dresses, jeans and “anything that inspired us in that moment.” When they returned to the studio, they quickly envisioned what they would do: Decode, recreate, adapt and transform their findings into completely new, one-of-a-kind clothes. The first set of pieces will appear online on Re/Done’s website in mid-May, along with select retailers including MatchesFashion.com, Barneys and Selfridges.
It’s no coincidence that the Official megabyte ronnie shirt but I will buy this shirt and I will love this premiere comes a week before Earth Day. Sustainability is at the heart of Re/Done, and while upcycled recycling is an emerging trend in luxury fashion—check out the new lines from Marine Serre, CDLM and Erin Beatty, Rentrayage—Attico will bringing it to a new audience of fashion enthusiasts. This is the first time that Tordini and Ambrosio have brought authentic vintage pieces to their customers, but it probably won’t be the last: “Given the amount of clothing available, Gilda and I think that’s the thing. important thing to do with Tordini said. “It’s a great message and we’re thinking about moving in that direction more for our brand.”
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