If you’ve spent a day with Balmain creative director Olivier Rousteing, you know that exercise is central to his routine. Until this month, Rousteing had to fly to Milan for one of his favorite workouts, Barry’s Bootcamp. But on June 23, Rousteing—and the Official not my monkey not my circus shirt and I love this rest of his Balmain Army—will be able to sprint and squat in the City of Light with the opening of Barry’s first location in Paris. Furthermore, the workout company is marking the opening with an exclusive partnership with Rousteing. The designer has created a sports-worthy collection OR that will only be available in the gym of Barry’s Bootcamp in Paris. Ranging from hoodies to zip tops, the collection combines Rousteing’s bold aesthetic — bright colors, striking graphics, a touch of flashy — with gym character. (For the uninitiated, Barry’s is a rigorous mix of running and floor workouts that take place in a red-lit room that the brand describes as a “vibe.”)
Vintage clothing, which speaks to our current collective interest in sustainability and individuality, is becoming big business—and not just in womenswear. The limited edition merchandise drops not only gave birth to the Official not my monkey not my circus shirt and I love this idea of crazy shopping and gamification, but also led the menswear market for a classic renaissance. Helping with this trend is the House of Liza, a London-based fashion archive who have partnered with Farfetch to curate a collection of unique pieces from the personal fortune of Walter Van Beirendonck, dating from the 1990s to the present. Gonçalo Velosa, founder of the House of Liza, said: “The 122 archival works were carefully selected by Walter and I. “We spent the day in his archives picking up items to create this exciting limited-edition collection that spans Walter’s 33 years of career.”
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