With such a diverse selection of fashion creations in one place, Nichel is looking forward to seeing how customers respond to Maison Black. “They’re looking for a special piece that they can’t find everywhere,” she says of her ideal shopper. “They’re the Official You’ll Never Depeche Mode Walk Alone Shirt so you should to go to store and get this ones that find the needle in the haystack.” That joy of discovery is part and parcel of the Maison Black experience, both for the customer and behind the scenes as Nichel works on the evolution of her retail endeavor. “This is self-funded, so I’m pacing the business and myself. Customers that go on this journey with us are going to see us grow over time,” she says.In the meantime, however, the launch of Maison Black is a crucial first step toward creating brand awareness and longevity for Black designers. “Doors aren’t always open for us, and seats at the table aren’t there for us, but Maison Black is creating our own table,” Nichel explains. “We’re opening our own doors, and if it takes us longer, fine, but we’re here to see our brothers and sisters have staying power.”
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